Every wonder how great it would be if everything was designed with everyone in mind? Samsung did. They introduced the Samsung 4-door refrigerator. The fridge has a counter height drawer that puts things easily within reach.
What is important to notice is the absence of someone representing a later lifestage. In fact, the lack of an older demographic in the commercial probably helps Samsung reach out to people who might have been scared away with the special design that could accommodate a special need.
What would happen if you stopped marketing your later lifestage product or service directly to that demographic and removed them from the marketing conversation completely? What new ways would you create to excite and engage people?