Seth’s Blog: Thoughts on HugDug

Seth’s Blog: Thoughts on HugDug

From the POV of an adult caregiver or someone who is seeking support to adjust to a later-life stage in order to maintain independence; finding that specific support service – especially if family and friends are not available or even your first choice – can be challenging or almost impossible

4826835586_c4c0905309_zWhat could HugDug mean to you?

Recently Seth Godin announced HugDug, “…a place where you could help people discover stuff they didn’t even know they were looking for?”

I applaud the mission, the design and notably that half of their profits will go to charitable organizations.

But things from Amazon come in boxes and community-based care services for older adults, or those managing a transition from hospital to home, need the services of people not products in boxes.

Right now you can filter your product search on HugDug by: All Products, Apparel, Automotive, Baby, etc. What if we could insert the category “Age In Place” to find not only useful products but helpful local services that other recommend and endorse. For example very similar to the list of trusted service providers that the Beacon Hill Village, a member-driven organization for Boston residents 50 and over offers. In addition to access to recommended providers your purchase goes to help out others in such programs the Safe At Home program from Rebuilding Together in Oakland, CA. 

How might we (HMW) create a platform that makes it easy to raise your hand for help, reach out to offer assistance and  manage the ebb and flow of daily living needs at home?


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