User-Insights on Hi-Tech and an Ageing European Population

We like this video because it contains the reactions of older adults to technology prototypes for cognitive exercise, social connection and home monitoring.


From our POV there isn’t enough user-insight research available today to understand the perceptions and attitudes of this group toward technologies specifically designed for them.  It is also interesting to note that many of the features of the prototypes are available today in market ready products.  Some examples included; Dakim for cognitive fitness, Kinnexxus for social connectivity and GrandCare for home/health monitoring, cognition and communication.

The user-insights reveal positive attitudes toward technology balanced with realistic expectations on how technology can play a role in daily life, while not being a cure all. This begs the question of why is there a low adoption rate for age aware focused technology solutions and what can be learned from the user-insights?

User-Insight Quotes


“I like it. It keeps my brain working. It opens my brain up. And even though I am quite old I can learn new things.”

“Many people live alone and technology can help.”

“New technologies can be useful. They can help me to fill some gaps. Things that I cannot do by myself, for instance when I cannot move from home, or they can let me know if I have forgotten something.”

“I have just started using these new technologies…these prototypes have been my very first experience using hi-tech. It’s fun but I usually need the help of my grandchild.“

“How many people live alone at home?  Many. We are many.  And we spend lots of hours alone, isolated, without being contacted by anybody.”